My American Heart Street Team Spotlight

June 2008

My American Heart Street Team Profile

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   Song Title: Boys! Grab Your Guns

How is the MAH team going overall? Has it made things easier having Fancorps as a tool to manage and organize the team? Fancorps gave us the tools and the organization to bring our team to levels we never thought we could reach. The tools and data provided are untouchable.

How was the learning curve of getting the site up to speed so you could start recruiting members? Not too bad, some members had some questions initially. But ever since they got the hang of it, it's been a breeze.

Was there any form of "team" in place before you started using Fancorps? There was always fans helping out at shows that we would try to organize from time to time but we could never figure out the proper way to manage them.

You guys have made great use of the General Store to reward your members. Has that feature made it easier to track activity and give back to the active teamers? The store is a GREAT incentive to motivate members and it makes us feel better knowing they are getting something for their hard work.

Have the communication tools within Fancorps (Messaging, Orders, Forums) made it easier to keep the team up to date and working on tasks you need help with? Yes. We can message individual members in certain areas which makes last minute ideas come to life. There's no delay on waiting for members to get back to us on Orders.

Have most of the Orders you have sent out been focused online or actually in the streets? I'd say it has been 50/50. Warcon is a very online marketing driven company so its natural that we use our street team to execute new media plans. We are now moving forward with street orders and it seems to be very effective. The guys in My American Heart are starting to see a difference at shows, more kids are coming to see them everyday and they are very thankful for that. 

Looks like the band has a ton planned in the next few months with upcoming tours. Will the street team be involved in promoting the dates? Yes, as much as possible. We usually have a handful of members at each show helping the band promote with give aways and hang posters. We also have them promoting at competitive shows to help bring new fans to the concerts. Some members are also going as far as hanging posters in local record shops and handing out flyers weeks before MAH comes to town. The street team is a huge part of our grassroots marketing and is extremely effective.

My American Heart's itinerary and updates can be viewed at
www.myspace.com/myamericanheart in addition to their home on Fancorps


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